Market Intelligence

The Market,
Plainly Stated

Real signals about what is happening in West Michigan real estate. What the data actually shows and what it means for your next move.

The West Michigan Market, County by County

All 15 Counties, Kept Current

Across the fifteen counties we serve, July closed 2,107 homes at an average of $390,374, averaging 22.8 days on market, with 4,329 listings active. Rather than freeze a copy of those numbers here, I keep the full breakdown in one place at the brokerage so it is always the current month.

Every county, side by side

Active inventory, sold counts, days on market and average sold price for all fifteen counties, refreshed every month rather than pinned to the week it was published.

See the current market read →

Every city and township

Profiles for 358 communities across the footprint: what sold, what is being built, population, income, home values and each municipality's own website.

Open the community profiles →

Legacy's read as of early August 2026, July closings. Ask me for the numbers on your specific city and price range, which is the read that actually applies to you.

Market Intelligence

What the numbers are actually showing right now

West Michigan is not behaving as one market. Different price points, property types, and counties are all moving at different speeds. Here is an honest read on what I am seeing across the seven counties I work in.

Patience is the word I keep coming back to. There is more inventory than there was two years ago, which is real good news for buyers who have been waiting. But well-priced homes in solid condition are still moving. Buyers who show up pre-approved and ready to act are in a better position than they have been in a while. Sellers who price honestly and prepare well are still getting strong outcomes. The ones running into trouble are the ones who priced for a market that no longer exists.

What I Watch Closely

  • Days on market and how often homes fall back out of contract after going pending
  • Price reduction patterns and where sellers are priced above what buyers will actually pay
  • How buyers are actually responding to rate changes, not just what the headlines say
  • Active inventory versus real demand and which side holds the leverage in each price band
  • How all of these signals move together, because one number without context tells you almost nothing
For Buyers

There is more inventory now than there was 18 months ago, and that means more room to be patient and strategic. Patience is key. Know your number, get pre-approved before you start looking in earnest, and have a clear budget going in. Well-priced homes in strong areas are still moving. A clear strategy beats trying to time the market every time.

Buyer guidance →
For Sellers

Homes are still selling when they are priced right and show well. That part has not changed. What has changed is the margin for error. Every transaction is unique, but the ones that sit are almost always overpriced or underprepared. Build your plan around where the market is today, not where it was two years ago.

Seller guidance →

Free Guides

Guides That Walk You Through Every Step

Thorough, educational guides covering every phase of your move. Written to give you real information and nothing else. No pressure, no hidden agenda. Just a clear picture of the process so you can make a better decision. All free.

Buying

Buyer's Guide

A thorough walkthrough from first conversation to closing day. Financing, search strategy, offers, and inspections covered step by step, explained clearly so you know exactly what to expect at every stage.

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Selling

Seller's Guide

Everything from first conversation to closing, including honest pricing strategy, preparation, marketing, and negotiation. Smooth, strategic, and stress-free is the goal, and it starts with knowing the full process.

Read the seller's guide →
Buying

First-Time Buyer Guide

What to expect, what it actually costs, how to put together a competitive offer, and how to avoid the mistakes that trip up most first-time buyers. Patience is key, but so is knowing what you are walking into.

Read the first-time buyer guide →
Investing

Investment Property Guide

How to evaluate a rental property the right way. Cap rate, cash flow, financing structure, and what the numbers actually need to look like for a deal to make sense. Every transaction is unique, and investment properties are no exception.

Read the investor's guide →
Relocation

Relocation Guide

What you need to know before moving to West Michigan: communities, schools, market dynamics by county, and how to navigate a purchase from out of area without overpaying for the wrong fit.

Read the relocation guide →
Protection

Home Protectors Guide

Support for homeowners in a hard situation: foreclosure, divorce, financial hardship, or an estate. A plain-language look at your options, your rights, and your timeline, so you can make a clear decision under pressure.

Read the Home Protectors guide →

First-Time Buyers

Three Ways to Know Where You Stand Before You Start

Buying your first home starts with understanding your own situation clearly. Work through it on your own, talk it out one on one, or come to a free live class. No pressure, no cost, just honest information.

Workbook

Readiness Workbook

A self-paced workbook with the real questions, the budgeting, and the planning you need to see exactly where you stand on the path to your first home. No guesswork, just a clear picture.

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1-on-1

Readiness Call

A quick 10 to 15 minute call. No pitch, no pressure. Just an honest conversation about where you stand and what your realistic next step looks like.

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Live Class

Free First-Time Buyer Class

A free, live class with Legacy and VanDyk Mortgage. Learn the real numbers behind homeownership, the loan programs available to you, and the actual steps to your first home. Patient and educational, start to finish.

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Market & Timing Questions

Straight Answers on the Questions That Come Up Every Time

Plain and simple, it depends on your situation. Your timeline, your finances, and what you are actually trying to accomplish matter more than any market chart. The timing question is worth asking, but it is rarely the most important variable. The better question is whether your situation is ready. That is what we work through in the first conversation.

It is genuinely mixed, and that is the honest answer. West Michigan is not a single market. Different counties and different price points behave differently. Some areas and price ranges still favor sellers, with well-priced homes moving quickly. Other ranges are closer to neutral, giving buyers real room to think and negotiate. There is no single label that fits the whole region. Local context matters far more than any national headline.

Trying to time interest rates is a difficult game, because nobody knows where they are headed and life rarely waits for the perfect moment. What matters more is whether the payment works for your budget and whether your situation is ready. If the numbers make sense now, waiting on a rate you cannot predict can cost you more than it saves. We run the actual math first, then make a decision.

Days on market, how often homes come back after going under contract, how frequently sellers are cutting their asking price, and the balance between active listings and real buyer demand. No single number tells the whole story. The signal is in how those indicators move together, and how they read differently across price points, property types, and locations. That is what I watch.

Because national headlines average together markets that have nothing to do with each other, so they almost never describe what is happening on your street. West Michigan is its own set of micro-markets, and even within it, one county can behave very differently from the next. Muskegon County and Kent County can tell completely different stories in the same month. That is exactly why local knowledge matters.

The market read here is refreshed as conditions change, not on a fixed calendar, because the point is to reflect what is actually happening, not to fill a schedule. Every transaction is unique and so is every market moment. If you want a current take on your specific neighborhood or situation, the fastest path is a direct conversation.

Danny Rust's Newsletter

Stay Current on What Is Actually Happening in the Market

Legacy's monthly market intelligence for West Michigan. County-by-county data, the trends that actually matter, and an honest read on where things are heading. Free, and more thorough than anything you will find in a public headline.

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Danny Rust

There is no one-size-fits-all in real estate. Every transaction is unique to the person in it. My job is to understand your situation first, then build the right strategy around it.

423 W. Norton Ave, Norton Shores, MI 49444

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📞 Talk to Danny · (231) 730-9636